At JTB Global Marketing & Travel, we will strive to ensure every effort is made to promote the sustainability of the global environment, local community, culture, and all people involved.

We stand by the idea of “leave no-one behind” as proposed in the Sustainable Development Goals (SDGs), which were adopted by the United Nations in September 2015. Furthermore, based on the following five viewpoints proposed during the 2017 International Year of Sustainable Tourism for Development, we commit to:

  1. Inclusive and sustainable economic growth;
  2. Social inclusiveness, employment expansion, poverty reduction, and human rights protection;
  3. Resource efficiency, environmental protection and combatting the efforts of climate change;
  4. Protecting the cultural values and heritage, promoting diversity;
  5. Mutual understanding, accessibility, peace and security;

Importantly, we commit to maximizing the positive benefits received by local communities as a result of our presence, while minimizing any negative impacts in our office and the holiday destinations.

Our Sustainability Policy.
For any inquiries, please contact our brand promotions team.


  • Travelife Certified

    JTB Global Marketing & Travel received the highest level of certification for sustainable tourism,Travelife Certified, from the international third-party certifier Travelife. SUNRISE TOURS is also the first tour brand in Japan to receive the highest level of certification.
    As a Travelife Certified tour operator, JTBGMT will continue to pursue the realization of sustainability in tourism and to create connections between international visitors and our destinations. We are also committed to providing solutions for the promotion of SDGs within the Japanese tourism industry at large.

  • Sunrise Tours

    Sunrise tours is committed to design and offer tours in order to assist achieving sustainable development goals. Our tours particularly focus on 3 categories, Environment(ECO) Friendly, Cross-cultural Understanding and Social Contribution.
    In addition, Carbon Offsetting plans are included into ALL key day-trip bus tours.


  • JTB Global Marketing & Travel Inc. aims for a sustainable recycling society by adopting care towards the precious natural environment and taking maximum consideration towards protection of the global environment as its basic principles for the sincere promotion of tourism-related corporate activities.

    We are also striving to provide the best workplace environment to our employees by promoting diversity, equity, and inclusion to provide a place where all employees are able to take on challenges and maximize their strengths.