In March 2022, JTBGMT received the Travelife Certified award, the highest certification program from Travelife,* an international sustainability certification organization for the travel sector. We are pleased to announce Sunrise Tours became the first Travelife certified organized tour brand in Japan on Mar. 22, 2022, the same time JTBGMT was certified.

* Travelife is the leading international sustainability certifivation for the travel sector. More than 40 national travel associations are promoting the scheme to their members, including 20 European Travel associations aand The Pacific Asia Travel Association (PATA). Since 2012, more than 1,500 tour operators have been trained in CSR and more than 500 tour operators have received a Travelife award.

Before you make a trip to Japan, please watch our video "Journeys We Want to Create with Customers.

Sunrise Tours is also engaged in developing regional tours from Hokkaido to Kyushu.