NEW JOURNEYS,
NEW DISCOVERIES
～INSPIRING
EXPERIENCES TO LAST A
LIFETIME～

As Japan’ s most renowned tour brand for international travelers since 1964, Sunrise Tours has welcomed more than 8 million visitors from across the world.
Sunrise Tours offers a wide range of tours, including worry-free tours with an English-speaking interpreter guide for first-time visitors to Japan, as well as tours visiting hot spots for repeat visitors.
In addition, Sunrise Tours actively promote development undiscovered travel route and experiences that contribute to the reduction of overtourism.

1. For our Tokyo/Kyoto day-trip bus tours, we offer walking/cycling options to reduce CO2 emissions and include carbon offsetting.

2. Discover local culture, nature, and history with our World Heritage tours, experience authentic farm stays with our Countryside Stays Japan Series, and more.

3. Enjoy gourmet experiences featuring locally sourced ingredients, contributing to regional economic revitalization. A portion of your tour booking fee is donated to local social work. We offer these and other meaningful travel options.