NEW JOURNEYS,
NEW DISCOVERIES
~INSPIRING
EXPERIENCES TO LAST A
LIFETIME~

TOURS & ACTIVITIES
Tours & Activities
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Our Vision
60th anniversary in 2024As Japan’ s most renowned tour brand for international travelers since 1964, Sunrise Tours has welcomed more than 8 million visitors from across the world.
Sunrise Tours offers a wide range of tours, including worry-free tours with an English-speaking interpreter guide for first-time visitors to Japan, as well as tours visiting hot spots for repeat visitors.
In addition, Sunrise Tours actively promote development undiscovered travel route and experiences that contribute to the reduction of overtourism. -
Tour Lineup
More than 300 tour lineups will be available- 1-Day Bus tours
- Combination Package tours
(up to 14 days) - Open Itinerary plan with Shinkansen and accommodation
- Adventure tours (e.g. Cycling tours, Hiking tours)
- Countryside Stays Japan tours
- Small-group hands-on tours
- Chartered Taxi private plans
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Sustainable Travel
3 reasons Sunrise Tours embraces the SDGs and how we put that commitment into action1. For our Tokyo/Kyoto day-trip bus tours, we offer walking/cycling options to reduce CO2 emissions and include carbon offsetting.
2. Discover local culture, nature, and history with our World Heritage tours, experience authentic farm stays with our Countryside Stays Japan Series, and more.
3. Enjoy gourmet experiences featuring locally sourced ingredients, contributing to regional economic revitalization. A portion of your tour booking fee is donated to local social work. We offer these and other meaningful travel options.
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FOR TRAVEL AGENTSFOR TRAVELERS
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+ Action to be a responsible traveller
