RESPONSIBILITY
&
SUSTAINABILITY

JTB GLOBAL MARKETING & TRAVEL
SUSTAINABILITY POLICY

OUR MISSION

At JTB Global Marketing & Travel, we will strive to ensure every effort is made to promote the sustainability of the global environment, local community, culture, and all people involved.

We stand by the idea of “leave no-one behind” as proposed in the Sustainable Development Goals (SDGs), which were adopted by the United Nations in September 2015. Furthermore, based on the following five viewpoints proposed during the 2017 International Year of Sustainable Tourism for Development, we commit to:

  1. Inclusive and sustainable economic growth;
  2. Social inclusiveness, employment expansion, poverty reduction, and human rights protection;
  3. Resource efficiency, environmental protection and combatting the efforts of climate change;
  4. Protecting the cultural values and heritage, promoting diversity;
  5. Mutual understanding, accessibility, peace and security;

Importantly, we commit to maximizing the positive benefits received by local communities as a result of our presence, while minimizing any negative impacts in our office and the holiday destinations.

Our Sustainability Policy.
For any inquiries, please contact our brand promotions team.

PROMOTING SUSTAINABLE TRAVEL

  • GSTC  and Travelife Certified

    JTB Global Marketing & Travel acquired the GSTC* Tour Operator Certification on March 31, 2025.
    *GSTC: Global Sustainable Tourism Council®  which establishes and manages international standards for sustainable tourism.

    JTBGMT was awarded Travelife's highest stage "Travelife Certified" status in 2022 and renewed the status in 2024. Currently, JTBGMT is the only company in Japan to have acquired both GSTC and Travelife Certified accreditation.

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  • Sunrise Tours

    Sunrise tours is committed to design and offer tours in order to assist achieving sustainable development goals. Our tours particularly focus on 3 categories, Environment(ECO) Friendly, Cross-cultural Understanding and Social Contribution.
    In addition, Carbon Offsetting plans are included into ALL key day-trip bus tours.

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CORPORATE SOCIAL RESPONSIBILITIES

  • JTB Global Marketing & Travel Inc. aims for a sustainable society by adopting care towards the precious natural environment and taking maximum consideration towards protection of the global environment as its basic principles for the sincere promotion of tourism-related corporate activities.

    We are also striving to provide the best workplace environment to our employees by promoting diversity, equity, and inclusion to provide a place where all employees are able to take on challenges and maximize their strengths.

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