Sunrise Tours

トップコミットメント
トップコミットメント

Sunrise Tours' Initiatives for Sustainable Tourism

At Sunrise Tours, we engage in various initiatives in order to achieve new sustainable tourism through co-creation between travelers, communities and regions, and travel agencies.

Our Promise to Customers

  1. We prioritize selecting accommodation facilities and adventure tourism companies that are working on or have received a certification related to sustainable tourism.
    We do not offer tours that may have adverse effects on nature, culture, or social environment.
  2. We work with guide interpreters and staff who are interested in and highly aware of sustainable tourism.
    Lead guide interpreters, tour conductors, and local staff undergo training in advance, making sure to know the important points on every tour destination such as sustainability principles of tourism in general, as well as etiquette when visiting special areas such as World Heritage sites, preservation districts, and national parks.
    A guide interpreter shares information on the natural environment, regional culture, and cultural heritage during the tour.
  3. We work on reducing the amount of tour-related pamphlets and paper consumption. We also use bio-based inks. When sending out pamphlets, we make sure to simplify the packaging.

Sustainable Product Creation

We have a wide selection of tours and plans with sustainable elements in line with what international travelers are looking for during their trip to Japan as well as the changing travel styles.

  • Environment-Friendly
    1. Care for the Environment

    Walking tours and cycling tours that lead to reduction of CO₂ emissions during tours, all day-trip bus tours operating round-trip from Tokyo and Kyoto include carbon offsetting, among others.

    1. 環境への配慮
  • Cross-Cultural Understanding
    2. Cultural Exchange/Cross-cultural Understanding

    Tours visiting World Cultural Heritage Sites providing opportunities to experience and learn about the local region's culture, nature, and history; Countryside Stays Japan Series of farm-stay tours; and more.

    2. 文化交流／異文化理解
  • Social Contribution
    3. Social Contribution

    Plans with gourmet experiences allowing customers to enjoy ingredients locally produced for local consumption, with the purpose of contributing to the revitalization of the local economy; tours with a portion of the tour booking charge donated to social work such as those by local governments; and others.

    3. 社会貢献
SDGs Related Tours (Download Excel File)

Responsible Traveler Awareness-raising Activities

In order to spread the word on responsible travel, we created a video that proposes 9 concrete actions to become a responsible traveler and promotes understanding among travelers in the pre-trip and mid-trip phases.

  • Responsible Traveler Promotional Video