JTBGMT Launches SUNRISE TOURS Products for 2022-2023


 JTB Global Marketing & Travel has revamped and relaunched its signature product “SUNRISE TOURS”

that had been mostly suspended due to COVID-19, and willsimultaneously launch a full range of new products for 2023 from October 18.

The most notable tour in the new lineup is the “Rainbow Route to Tokyo, Kanazawa, and Kyoto” tour newly set up in advance of the Hokuriku Shinkansen extension between Kanazawa and Tsuruga stations around March 2024. With the sale of these new tours, a total of 261 tour lineups will be available, including conventional tours with Shinkansen and sightseeing tours in various regions, which have been on sale ahead of time. JTBGMT also offers a wide range of products related to sustainable tourism, such as carbon offset plans incorporated into our bus tours.

New Tour Highlights for 2023

1. The new “Rainbow Route to Tokyo, Kanazawa, and Kyoto” for international visitors.

Ahead of the extension of the Hokuriku Shinkansen between Kanazawa and Tsuruga stations around March 2024, we have planned a new inbound route “Rainbow Route to Tokyo, Kanazawa, and Kyoto” product that travels round trip from Tokyo area to Kansai area (Kyoto/Osaka) via Hokuriku area (Kanazawa). This route is highly anticipated with regard to the creation of inbound tourism flow to the Hokuriku area and the development of the tourism economy in the Hokuriku region.

2. Small-group “hands-on, private tours” to meet the demands of the times.

For repeat visitors to Japan, we will launch small-group “experience-type private tours” with a focus on experiential consumption. Specifically, “adventure tourism” products that incorporate “activities,” “nature,”

and “cultural experiences,” which have become increasingly popular in recent years, are one example. In November, we also plan to release “Countryside Stays” plans that incorporate agricultural experiences, traditional crafts, interaction with local people, and accommodations in traditional Japanese-style houses.

Resumption of Tours departing from October

Upon the announcement that Japan will accept independent travelers from October 11, SUNRISE TOURS will resume operation of tours from October to December 2022. At first, we will welcome our customers who have been looking forward to visiting Japan with 7 popular one-day tours and 4 excursion-type tours, which are appropriate for the early period of re-opening of visits to Japan.

■Mt. Fuji & Hakone Tour

The most favored tour by visitors to Japan. We respond to a variety of requests, including plans that include overnight stays in Hakone, vegetarian and Muslim-friendly meals, multilingual audio guides, and more.

■Kyoto and Nara Tour

We offer half-day and full-day sightseeing tours to popular sightseeing spots in Kyoto and/or Nara for international visitors. We guarantee operation from a minimum of 1 person on this tour, so that you can enjoy the charms of the ancient capital of Kyoto/Nara.

■Hiroshima and Miyajima Tour

This course provides an efficient tour of Hiroshima, which is attracting attention from overseas as the host city of the G7 Summit in 2023, and popular spots on Miyajima, ideal for first-time visitors. Three tours to/from Osaka, Kyoto, and Hiroshima are available.

For more details, please click here!