JTBGMT's Disaster Recovery Support Activities

JTB Global Marketing & Travel has made two donations to support disaster recovery efforts, with a focus on sustainable tourism and regional revitalization.
 

●Shurijo Castle

Shurijo Castle, a symbol of the Ryukyu Kingdom and one of Okinawa Prefecture's most iconic tourist destinations, was once characterized by its vibrant vermillion buildings perched on a small hill. However, on October 31, 2019, seven main structures, including the main hall, were destroyed by fire, and restoration work is still ongoing. In December 2025, a group of JTBGMT employees visited Shurijo Castle and donated 100,000 yen to support the preservation of cultural heritage, the transmission of traditional techniques, and human resource development. Guided by an expert, we observed the progress of the restoration and reconstruction, learning about the history and culture of the Ryukyu Kingdom, the details of the restoration project, the construction process, and the interior of the castle. This experience allowed us to reaffirm its cultural value and importance.
Photo: (Left) Tuneo Ishida, President & CEO
            (Right) Mr. Seijiro Nakazato, Okinawa Prefecture, The Shurijo Rehabilitation Department

 

●Yuriage no Kioku (Memory of Yuriage)
"Yuriage no Kioku" is a tsunami recovery memorial museum established in the Yuriage district of Natori City, Miyagi Prefecture, which was devastated by the Great East Japan Earthquake in 2011. It is dedicated to conveying the importance of disaster preparedness and the preciousness of life. A group of JTBGMT employees visited the site in November 2025 and donated 100,000 yen to support the preservation of disaster memories and lessons learned, as well as to contribute to building a disaster-resilient society. A storyteller, who personally experienced the earthquake, guided us through the affected area, sharing her own experiences, including how Yuriage was before the disaster, the extent of the damage, and the subsequent recovery process. We deeply felt our social responsibility as a company to connect the memories of the disaster to the future, ensuring that the experiences and lessons learned from the earthquake are never forgotten.
Photo: (Left) Kazuharu Abe, Executive Officer, Member of the Board
            (Right) Ms. Yuko Tanno, Yuriage no Kioku

As a company promoting sustainable tourism, JTBGMT will continue to support the preservation of cultural heritage and the recovery of various regions across Japan.