CULTURE
IN JAPAN
Cultural Experiences
Japan's unique cultural experiences are highly popular among international travelers. Leveraging the extensive domestic network of the JTB Group, with over 100 years of experience, we offer a wide range of experiences tailored to your needs.
- Japanese cultural activities such as zazen (seated meditation), tea ceremony, rickshaw rides, and wearing kimonos
- Viewing traditional Japanese performances like sumo and kabuki
- Experiencing Japanese-style accommodations, including ryokan and hot springs
- A diverse array of Japanese cuisine
- World-renowned digital art exhibitions, and more
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Traditional Culture
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Ryokan and Hot Springs
Staying at a ryokan, Japan's traditional inn, is a highlight for many international travelers visiting local areas. Guests can immerse themselves in Japanese culture by wearing yukata, enjoying hot springs, and savoring a kaiseki meal (traditional multi-course dinner).
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Japanese Cuisine
With the growing focus on wellness, Japanese cuisine has become increasingly popular among international visitors. In addition to classic dishes like sushi, tempura, and yakiniku, travelers can enjoy casual options such as ramen and izakaya, along with sampling sake. There are also opportunities to interact with skilled chefs and participate in cooking experiences.
In addition to experiencing traditional culture in Tokyo and Kyoto, Japan offers many unique cultural experiences specific to each region. We collaborate with local partners to provide special opportunities, such as staying at temple lodgings (Shukubo) and participating in festivals, including the Three Great Summer Festivals of Tohoku.