Travel Style

For centuries, only the most intrepid of travelers made it to Tohoku, the six prefectures that form the northern tip of Japan’s main island. Today, the delights of Tohoku are accessible to anyone with a bullet train ticket and a love of adventure. Known for its mountains, lakes, hot springs, rich food and harsh winters, Japan’s north country is best visited during late spring, when the cherry blossom wave that sweeps across the archipelago finally catches up with this wild and unpredictable region. When viewed against the backdrop of the iridescent pink petals, the rough edges of Tohoku melt away to reveal a land steeped in innovation, history, craftsmanship and hospitality.

The coastal communities of the Uetsu Region are blessed with a rich combination of rocky shoreline, expansive plains, and pristine mountains that have given rise to unique and diverse culinary arts. Travel along the coastline from Niigata up to the sacred mountains of Yamagata and down to the port city of Sakata while experiencing the culture of this region through the flavors and expertise of its cuisine.