About Us

What's BOUTIQUE JTB

Boutique JTB, a team of dedicated consultants, was established in 2008 for the purpose of offering luxury travel to customers in Japan and individual moving experiences to travelers with exquisite taste from around the world.
Consultants from Boutique JTB are fully experienced professionals with a variety of backgrounds and can create a special, unique plan every time for our invaluable clients and guide them to travel where they can spend high-quality time in comfort in all settings while in Japan.
We promise to offer the ultimate in safe, secure travel of higher quality than anyone else by taking advantage of 110years of experience and accomplishments by JTB, one of Japan’s top destination management companies, and its strong partnerships and networks with major suppliers, which has been fostered through its long history.

Our Slogan

Your Gateway to the Heart of Japanese Luxury

Our Purpose

"Creating Enduring Value of Japan"

To create enduring value for Japan's culture, communities, and economy by connecting discerning travelers from around the world with the country's authentic essence - advancing a more sustainable model of tourism.

Our Mission

"Designing Distinctive Journeys through Trusted Partnerships"

Through close collaboration with a curated network of travel advisors, designing bespoke journeys to Japan for discerning global travelers - revealing the depth, beauty, and cultural richness that define the nation.

Our Vision

The trusted gateway to Japan’s most authentic and bespoke experiences for discerning travelers worldwide.

Our Principles

1. Trust and Accountability in Every Partnership

We approach every request with sincerity, honoring the trust placed in us by clients, advisors, and partners.

2. Crafting Truly One-of-a-Kind Journeys

Combining creativity and expertise to design journeys that can only be experienced through BOUTIQUE JTB.

3. Responsive and Flexible Support

Providing timely, adaptable support to ensure confidence and peace of mind for our clients.

4. Omotenashi - The Spirit of Japanese Hospitality

Sharing the authentic spirit of Japan Through heartfelt hospitality and deep cultural understanding.

5. Enduring Partnerships with Our Global Network

Building long-term relationships with advisors, suppliers, and guides to create lasting value together.

Team BOUTIQUE JTB

  • Junichi Kubota
    Junichi Kubota
    General Sales Manager

    I’ve spent around 20 years working with luxury travelers, helping guests create memorable and meaningful journeys. Travel is also a personal passion—I take my family overseas once a year, and discovering local food and culture has become one of my greatest joys. These days, I especially enjoy spending weekends with my daughter. I look forward to sharing the unique beauty and charm of Japan with you!!

  • Asami Shiina
    Asami Shiina
    Sales Manager

    With a background in hospitality and experience at a travel company in Canada, I have built my career in the service and travel industry. As a mother of three, I specialize in crafting a wide range of bespoke journeys—from VIP travel and family holidays to honeymoons, golf, and ski experiences. I am dedicated to understanding each guest’s needs and delivering seamless, high-quality travel experiences.

  • Hikari Takeyama
    Hikari Takeyama
    Consultant

    Because my hobby is mountain climbing, I excel at planning tours that allow guests to enjoy nature, such as hiking trips. Rather than offering only standard highlight courses, I take great pleasure in creating unique itineraries tailored to each guest’s interests and preferences. Please feel free to share as many requests as you like—I look forward to designing a special journey just for you.

  • Chisa Kobayashi
    Chisa Kobayashi
    Consultant

    Love traveling to experience domestic and international culture. As a mom of a child with plenty of energy, I create enchanting voyages for fun-loving families! Leveraging my 20 years of experience in the travel industry, I craft authentic experiences tailored to each client's unique needs, from adventurous families to discerning VIPs.

  • Megumi Takeuchi
    Megumi Takeuchi
    Supervisor

    Coming Soon!

  • Kei Wakabayashi
    Kei Wakabayashi
    Supervisor

    Since 2016, I've specialized in inbound luxury travel, curating bespoke journeys for numerous VIP clients in Japan. I am passionate about discovering and promoting sustainable travel in regional areas, revealing Japan's profound, often unseen charm. My goal is to deliver unique and deeply moving experiences that truly connect with the essence of Japan. I ensure your valued clients receive an unparalleled and unforgettable journey.

  • Miyuki Kurihara
    Miyuki Kurihara
    Consultant

    With over 20 years of experience in the travel industry and more than 500 escorted tours in Japan, I bring a wealth of knowledge to your journey. Having lived in Saitama for nearly 30 years and now based in Kanagawa, I have a deep understanding of Japan. In my free time, I enjoy exploring new countries, unwinding in hot springs, and savoring delicious food and drinks. I am excited to create an unforgettable and personalized trip for you!

  • Emma Rose Ikeuchi
    Emma Rose Ikeuchi
    Consultant

    I was born in Hong Kong and later made my way to Japan, living in Kyoto and Osaka before settling in Tokyo, now in my third year here. With a British father and a Japanese mother, I’ve always cherished the beauty of understanding and embracing different cultures. As a JAPANESE CULTURE LOVER, I’m thrilled to share its unique charm and create unforgettable experiences with you.

  • Misaki Koriki
    Misaki Koriki
    Consultant

    I love trying local foods and seeing beautiful nature from all around Japan, and I travel every month. I want to share not only the charm of famous cities, but also the beauty of rural areas throughout Japan! Through studying abroad and international volunteer activities, I had the opportunity to interact with and understand people from many different backgrounds. I would like to make use of these experiences to meet the needs of each guest from various regions!

History

Dec 2007-2025
International Luxury Travel Market (ILTM in Cannes)
Feb 2008
Established BOUTIQUE JTB
Mar 2008
Launched BOUTIQUE JTB
Jun 2008
Asia Luxury Travel Market (ILTM in Shanghai)
Jul 2008
Certified, Virtuoso Preferred Supplier JAPAN ON-SITES
Aug 2008-2025
Virtuoso Travel Week (in Las Vegas)
Mar 2009
International Luxury Travel Market (ILTM in Moscow)
Mar 2013-2014
International Luxury Travel Market (ILTM in Kyoto)
Nov 2013-2016
PURE Life Experiences
Oct 2014
International Luxury Travel Market (ILTM in Rio de Janeiro)
Jan 2015
Virtuoso Regional Meeting (in New York)
Apr 2015-2018
International Luxury Travel Market (ILTM Latin America in Sao Paulo)
Feb 2016-2017
International Luxury Travel Market (ILTM in Tokyo)
Jan 2017
Virtuoso Regional Meeting (in Atlanta)
Oct 2025
International Luxury Travel Market (ILTM North America in Bahamas)
Mar 2026
Connections Luxury Americas East (in New York)