[Request Reservation: Private Tour] Sendai City's Past & Present: Must-see Sendai Sightseeing Spots

Tour Code :


Departs from :


Tour Brand :

Tohoku (Sendai, etc.) Walking Tour

change(s) from the previous year :

Price(Lowest) :

¥18,000 ~

Overview :

(1) Take in the charms of Sendai, a city of great food, beautiful nature, and rich history! Experience its progress from the Warring States period (about 1467-1603).
(2) Sendai in Miyagi Prefecture is the largest city in the Tohoku region. It is a beautiful city surrounded by rich nature, and is also called the City of Trees.
The development of Sendai began about 400 years ago during the Warring States period (about 1467-1603). Its magnificent culture was cultivated under the leadership of military commander Date Masamune, resulting in the growth of a lively city. And because of the gathering of many people, its food culture has continued to develop for years and years.
However, an unprecedented disaster befell it during the Heisei period (1989-2019). The Great East Japan earthquake on March 11, 2011 caused some devastating damages in some areas. Even today, while recovering from the ravages of the disaster, it continues along the path to the future. The city's restoration and rehabilitation efforts endow the people with a strong will to live.
On this tour, visit such of Sendai's sightseeing spots from the popular to the historical. Take in the rich history of Sendai in one day.
(3) The guide will lead the tour to Zuihoden where Date Masamune is enshrined, as well as Sendai Castle Ruins where visitors can experience a virtual castle stroll with CG.
- There are plenty of specialties to try such as zunda mochi (rice cake with mashed edamame bean paste), sasa kamaboko (a type of fish cake), and gyutan (beef tongue). Take a hint from the guide's recommendations and try some Sendai specialties!
- Learn about Japan's earthquake disaster and its restoration and rehabilitation efforts. See the exhibits and facilities that were damaged while listening to stories about it from the local guide and staff.
(4) This is a private tour that can be booked for 1 to 6 people. Customers can have an enjoyable tour with people they know at their own pace.
(5) This tour promotes Eco-friendly efforts as stated under Sunrise Tours' Sustainable Development Goals.
Please check the following page for details.



09:00- Meet in front of Sendai Station Central Ticket Gate Information Center
09:30-10:30 60(min) Zuihoden The tour begins. The first destination is a site related to Date Masamune, the father of Sendai. Its lavish decorations are among Japan's finest, and is simply superb. Experience the brilliant culture of Japan from that era.
10:45-11:15 30(min) Sendai Castle Ruins This is the former site of the castle of the Date clan, which governed Sendai in the 1600s. Take in the panorama of Sendai City from elevated ground. While the castle doesn't exist today, it's possible to see how Sendai Castle was at the time using VR! Try taking a peek at Sendai's past and present scenescapes.
11:45-12:15 30(min) Sendai Asaichi (Morning Market) This market is spread out in front of Sendai Station! Take in the lively atmosphere while checking out the local produce such as fresh seafood, vegetables, side dishes, and more. Have a taste of food prepared with Sendai's fresh ingredients!
12:40-13:10 30(min) Sendai 3/11 Memorial Community Center The eastern coastal region of Sendai City was heavily damaged due to the effects of the tsunami brought about by the Great East Japan earthquake on March 11, 2011. At this hall, there are exhibits showing the earthquake's damages, as well as restoration and rehabilitation efforts. You can learn about the terror of natural disasters, and at the same time, feel the power of the people from seeing the restoration efforts.
13:45-14:35 50(min) Earthquake Disaster Ruins: Sendai Arahama Elementary School The tsunami surged, reaching the second floor of the school building, causing damage to this elementary school. The school was closed, and at present it has been opened to the public to show the threat tsunamis bring, as well as offer lessons from the earthquake disaster. At the time, it served as an evacuation site for local residents, and to this day it still serves an important role just like then. It is a valuable site that allows visitors to imagine what it must have been like at the time in a place that was actually damaged.
15:20-15:30 10(min) Sendai Station The last spot is Sendai Station, this tour's meeting and tour end location. Sendai Station is the gateway to the Tohoku region, and has become bustling with many people due to redevelopment efforts since the earthquake. You could say it's the symbol of restoration. While there are areas that are still in the middle of restoration, looking at Sendai Station today makes it seem like Tohoku's on its way to a bright future.


Remarks:Conducting Company: otomo Inc.
3F Mitomi Building, 3-13-3 Hongo, Bunkyo-ku, Tokyo
(This is not the meeting location.)
[Reception Method]
At reception, please show your reservation confirmation sheet, a printout of the reservation confirmation e-mail, or show the e-mail on your mobile device screen to staff.
[Operation Conditions/Tour Conditions]
- This is a request reservation tour.
Please understand in advance that reception of requests does not guarantee reservations.
After an inquiry on reception availability has been made and the tour service has been reserved, the application procedure is officially completed. Furthermore, answering may take some time (it is expected to take 5 business days at most).
- At the time of request reception, the cancellation policy does not apply, however, if there is a cancellation after an official booking has been made, the designated cancellation fee will be required.
- If customers do not arrive at the appointed meeting time even when 60 minutes have passed, the tour will be considered canceled. (No Show 100%)
[Request Reservation Method]
(1) Please create a reservation record on GE2. (Stock is at 0, so at this time reservations cannot be guaranteed.)
(2) After creating a request record, please include the following information and contact JTB Global Marketing & Travel staff via e-mail. 
- E-mail Address:
[Exemptions/Itinerary Guarantee: Itinerary/Destinations]
- In case a destination is temporarily closed, the tour may be guided to an alternative destination. Thank you for your understanding.
[Important Notes/Supplements: Meeting/Pick-up/Pick-up Location]
Sendai Station Central Ticket Gate, in front of Information Center
- The otomo Inc. guide will be waiting holding a board with the otomo logo as an identification marker.
[Important Notes/Supplements: What to Wear/Bring]
Please wear clothes which are comfortable to move around in.
[Important Notes: Not Included in Tour Charge]
- Transportation expenses
- Admission fees
- Meal charges
- Souvenirs
- Experience fees
(at least JPY 2,900 in cash required for each person)