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Tourism Research
Tourism Research Institute of GMT
Tourism in Japan has entered an era of change.
Government policies for tourism and the tourism industry are also undergoing major transformations.
The environment that surrounds tourism in Japan, which includes a wide range of factors including the explosive expansion of exchange in East Asia, how to serve tourists who visit Japan, tourism that can help realize a sustainable society, and gaining acceptance of tourism by residents or even promoting their participation, is gradually changing in character and substance into something that has never been seen before.
This environment requires new ideas for how to think about what is desired from government policies on tourism, and what is trying to be achieved. At the same time, even more care must be made to preserve local treasures.
Tourism in this era of change is looking for innovation - innovation that can bring about a new tourism that provides new value for both customers and residents.
Tourism Research Institute of GMT aims to help change tourism, to create a new tourism, by looking at it from the perspective of both the customer and residents.
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