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Responsible Tourism
JTB Global Marketing & Travel realizes Responsible Tourism
As Japan’s leading DMC (Destination Management Company), JTB Global Marketing & Travel (below, JTBGMT) promotes cultural exchange through travel to Japan and contributes to the development of local societies and travel related organizations.
Japan is proud of its culture, tradition, customs, and natural beauty. JTBGMT aims to ensure that its natural environment and historical and cultural heritages are passed on the future generations by creating tours that provide the opportunity to "touch", "discover", and "learn about" their appeal.
Our Credo
In order to maintain the appeal of Japan so it will continue to be loved as it currently is:
1. We will honor and preserve regional culture and natural beauty
2. We will work to reduce our impact on regional ecosystems
3. We will do our best to make exchange between people an effective stimulus of local societies and economies