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2008/05/09
Sunrise Tours’ "Fuji & Hakone Course" reaches 3,776!!
On Friday, April 25th, 2008, JTB Global Marketing & Travel’s popular line of tours, Sunrise Tours, reached a milestone in its 40 year history: it welcomed its 3,776th passenger on its popular “Fuji & Hakone” course in a single month.
Sunrise Tours were designed for travelers from overseas and feature a wide variety of itineraries accompanied by English speaking guides throughout the country. In 2007, 225,000 people took advantage of the offerings, making Sunrise Tours the biggest tour brand for tourists from overseas.
Mt. Fuji is synonymous with Japan, and the “Mt. Fuji & Hakone” tour is the most popular course for Sunrise Tours, averaging 2,800 people per month. This spurred the Sunrise Division, the sales arm of Sunrise Tours, towards a goal of signing up 3,776 people in one month - 3,776 is the height of Mt. Fuji in meters. In April, the goal was achieved.
The honor of the 3,776th passenger went to Mr. & Mrs. Berch from the United States. The number of participants that day exceeded 3,776th for the month, so the lucky guest was determined by the earliest reservation. It was the couple’s first visit Japan and they wanted to see Mt. Fuji first.
"Amazing! We’re very flattered," commented Mr. & Mrs. Berch. They were awarded commemorative gifts and special Uchiwa (paper fans) imprinted with their names.
Sunrise Tours
> http://www.jtb-sunrisetours.jp/
