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2007/12/04

JTB Global Marketing & Travel Announces Its Entry into the Global Luxury Travel Market

JTB Global Marketing & Travel (JTB GMT), a subsidiary of JTB that specializes in inbound travel to Japan, will be exhibiting at the International Luxury Travel Market* (ILTM 2007), held from December 3 in Cannes, France, and will use the opportunity to initiate a business line aimed at drawing affluent travelers from around the world to Japan.

Knowing that affluent travels have a "taste for the authentic" and are looking for "something new, something different" through "exclusive special experiences", the company will present buyers at ILTM 2007 the following concepts for realizing these desires in Japan.
・ "One Stop Coordination"
One-stop coordination for trips to Japan (All tour content required during a guest’s stay can be arranged through JTB GMT)
・ "One To One Hospitality"
Detailed service that meets the needs and desires of each individual guest
・ "No.1 Operation"
Programs that are certain to satisfy created using the combined strengths of the JTB Group and a wide network
formed through decades of experience in the inbound travel business.Seemingly effortless operation skills

Since Japan is not a resort destination of the type that is usually thought to appeal to the affluent, the effort required to attract these travelers will not be easy, but using its strengths in comprehensive tour planning and coordination, JTB GMT hopes to stimulate the intellectual curiosity of affluent travelers to draw them to a country that remains uncharted territory for many.

To give buyers a clear vision of what to expect on a trip to Japan, JTB GMT will present the following program proposals at the event.
・ 5 model itineraries created around well-thought themes.
・ 5 long-term stay "ryokan" inns
・ 13 specially selected restaurants
・ 16 Special Arrangement Programs (programs not normally available to travelers)
・ VIP service
・ 2 special package tours for ILTM buyers

In conjunction with its participation in ILTM 2007, the company will also debut an exclusive website aimed at
drawing affluent travelers to Japan on December 4.

URL > http://www.jtbgmt.com/luxury/

(*) International Luxury Travel Market
The International Luxury Travel Market, held each December in Cannes, France, is the world's largest luxury travel trade fair. Over 1000 exhibitors from around the world, including hotels, resort hotel chains, golf courses, cruise lines, and travel companies participate in the event. Since attendance by buyers such as travel arrangers for affluent customers, travel companies, and travel agencies is by invitation only, the market is free from buyers who are "only looking", making it a popular venue for serious business negotiations

This year's event is noteworthy since METI (Ministry of Economy, Trade, and Industry) and the Ministry of Land, Infrastructure and Transport will be the exclusive sponsors of the opening ceremonies under the name "Japan Night", a first for the country.

This year also marks the first time that JTB GMT will participate in the market. The company sees the event as the perfect chance to make sales and will use the occasion to target travel agents for affluent customers in Europe and the United States. It plans to hold negotiations with over 45 buyers with whom it has no prior business dealings.

For more information, please contact:
JTB Global Marketing & Travel
Luxury Travel Promotion Project Office, Market Strategies Division
TEL: 03-5796-5495
FAX: 03-5495-0681
Representatives: Junko Igarashi, ** Hoshihara